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Anzac Centenary branding

Queensland’s Anzac Centenary logo is based on the silhouette of First World War diggers trudging over a ridge line. It represents the human sacrifice made by so many far from home, and complements the Australian Government’s logo theme of the lone soldier.

Use of the word ‘Anzac’

In 1921, regulations were put in place to protect the word ‘Anzac’ from inappropriate use.

Australian legislation makes it an offence to use the word ‘Anzac’ for commercial or business purposes, or to advertise events aimed at raising money, without the express permission of the Commonwealth Government.

A guide to writing in the preferred Queensland Government style and the correct usage of commonly used words and terms can be found in our Quick Writing Style Guide (PDF, 731KB).

More information and instructions regarding this can be found on page two of the Visual Identity Guide (PDF, 1.6MB).

Using the logo

Approval process

All communication and promotional material using the Queensland Anzac Centenary Locked Logo and/or acknowledgement statement must be approved in writing by the Department of the Premier and Cabinet. Please note that all final art material must be emailed to for approval prior to going to print/production. Materials related to a Queensland Anzac Centenary grant should be emailed to Please allow four working days for approval.

Visual Identity Guide

When preparing artwork for your project or event, the Visual Identity Guide (PDF, 1.6MB) will assist your graphic designer or printing contractors. Please read carefully through the Visual Identity Guide which includes important specifications and instructions on how to use the Locked Logo and obtain approval.

Locked Logo

The ‘Locked Logo’ contains both the Queensland Government Coat of Arms and the Queensland Anzac Centenary logos. These two logos must always appear together unless previously approved by the Department of Premier and Cabinet in writing.

Any use of the Queensland Anzac Centenary logo must be approved in writing, before it is printed or viewed digitally. Email or call (07) 3003 9170 for more information. Materials related to a Queensland Anzac Centenary grant should be emailed to

The Locked Logo files provided below include a variety of styles, colours and file formats.

  • PNG files (similar to .JPEG) can be placed into Microsoft programs like Word, Excel and Power Point. They are RGB in colour making them suitable for use on the internet.
  • EPS files are CMYK in colour and can only be viewed/used in graphic design programs such as Adobe Photoshop, Illustrator and Indesign, predominantly used by graphic designers and printers.

Locked Logo 20mm portrait

Locked logo 20mm portrait black
  Black Gold Reverse (white)
PNG 25 KB 29 KB 25 KB
EPS 1.23 MB 1.23 MB 1.21 MB
ZIP Download all files

Locked Logo 15mm landscape

Locked logo 20mm portrait black
  Black Gold Reverse (white)
PNG 37 KB 40 KB 35 KB
EPS 1.23 MB 1.36 MB 1.35 MB
ZIP Download all files

Locked Logo 10mm minimum size landscape

Locked logo 20mm portrait black
  Black Gold Reverse (white)
PNG 21 KB 22 KB 20 KB
EPS 1.19 MB 1.32 MB 1.18 MB
ZIP Download all files

Acknowledgement statement

In addition to the Locked Logo, the Queensland Government must be acknowledged by a funding acknowledgement statement on all communication and promotional materials directly related to a Queensland Anzac Centenary grant project. This acknowledgement statement should say:

This project is proudly supported by the Queensland Government.

More information on this is located on page seven of the Visual Identity Guide (PDF, 1.6MB).

Explore the Anzac Legacy Gallery


Now open at Queensland Museum, the new Anzac Legacy Gallery tells the fascinating story of the First World War in Queensland.

Visit Queensland Museum to discover stories, objects and journeys that trace how the war changed the face of Queensland and continues to shape our lives, a century later.

Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0)
Last updated
3 December, 2018

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